01 Why Amplify?

Why Amplify?

  • Attract, engage and support investors

    Amplify will aid your engagement with investors, helping them reach their potential and enhance support for existing investors by maximising aftercare/BRE. Amplify's intuitive design allows it to be quickly customised, at no cost, to align directly with your service offering. With fast and easy onboarding and adoption, we support every step from system setup, to data migration and training - all included in the licence fee.

    • Enhance productivity

      Visual dashboards and advanced analysis tools to measure investment and economic development activity by department, sector and target regions.

    • Easy reporting

      Create your own organisation reports with customisable fields.

    • Fully customisable

      No need for technical skills or extra customisation costs – standard set up is suitable for lead generation, facilitation, aftercare/BRE, marketing, and SME development.

  • Easily monitor performance against targets

    Amplify is campaign and project centric. You can organise opportunities and investor engagement in a structured manner by defining and recording the key stages in the investor journey, allowing targets to be set, tasks to be created and completed and issues flagged and resolved.

  • Improve your team's workflow

    The intuitive design and workflow allow seamless navigation between companies, projects, contacts, tasks and documents. Email integration allows users to track activity and conversations by attaching emails to the designated contacts or companies. It is hosted on the SaaS web-based platform which provides the secure and robust infrastructure needed to store, manage and protect data.

  • Specifically created for the economic development and investment promotion industry

    Amplify has been specifically designed by investment promotion experts to enable investment promotion agencies and economic development organisations to support and manage their entire investor lifecycle.

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02 FAQs
Amplify FAQs

Frequently asked questions

What is the difference between Amplify and a conventional CRM?

Amplify has been specifically designed by investment promotion experts to enable IPAs and EDOs to support and manage their entire investor lifecycle. Its logical and intuitive design makes it quick to configure, deploy and use.

Our expert team takes a hands-on approach to getting you started, promoting best practice at each stage of the investor journey, from handling initial enquiries, targeting new investors, facilitating new investments through to aftercare, retention and issue resolution.

How scalable is Amplify?

Amplify is a cloud based, software-as-a-service (SaaS) platform, so it scales easily and is suited to all types and sizes of IPAs and EDOs. It already has an established client base comprising of both local or regionally focused IPAs with small, dedicated teams right up to major national IPAs and EDOs that have large teams spread across multiple offices in multiple countries.

How do I get started with Amplify?

Our customer success team, who all have investment promotion backgrounds, work with you to define the right setup for your organisation. They can support you with best practices around the investor lifecycle and help with processes for inquiry handling, investor development, lead generation, project implementation, aftercare, expansion and retention. Onboarding for Amplify is straightforward and completed by our team within a few days. We run a virtual induction session for your team to get them started right away and we're available to provide on-going support and training.

How do I migrate or import records?

Our customer success team can support the migration and importing of existing records. They’ll provide support and guidance around preparing data and a bespoke import tool within Amplify automatically aligns and validates your data. Once complete, your data is available through the range of intuitively designed modules and interfaces within Amplify.

What support is available?

Our customer success team can answer questions on features and functionality, support additional configuration, help set up new users and provide training and tips to get the best out of Amplify. Our technical team are also working in the background, ensuring optimal performance as well as working on new features and tools to continuously improve Amplify.

How secure is my data?

Amplify runs on dedicated servers at a secure data centre, surrounded by robust physical and virtual security controls, vulnerability scanning and continuous data backups. Every Amplify client is given a dedicated data store that's fully segregated and employs high standards of encryption in data processing and storage. Authenticated sessions provide secure access for users, with every action logged to protect integrity of your data.

What is included with an Amplify subscription?

Amplify is offered as a full service subscription, which includes set-up, configuration and deployment, training and ongoing support. Our customer success team is available at every step to help you get the most out of Amplify.

Amplify is a perfect solution for inward investment agencies. Amplify is easy-to-use with great functionality to capture lead generation contacts and investment projects. We have found that the platform is simple to add and view projects or investment leads, and also easy to use when moving a project throughout its lifecycle.

Rebecca Hall Invest North East England
A detailed CRM Amplify dashboard interface showing campaign and lead management. The top bar displays stages such as 'Active case,' 'Validated,' and 'Opportunity Lost.' Below it, various metrics are shown for 'Projects,' 'Leads,' 'Investors,' and 'Inquiries,' with their statuses and recent updates. A table lists campaigns such as 'USVI UK Trade + Investment Mission' and 'Export Development,' displaying their status, type, and records. Additional sections at the bottom include input fields for company information, sales targets, and a new investor entry form.

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Decisions driven by intelligence

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